"One good thing about music, when it hits you, you feel no pain."―Bob Marley
ABOUT
Uforia Audio Network, the vibrant radio broadcasting and music events division of TelevisaUnivision USA, stands as a dynamic brand in the world of digital music. This innovative platform has transcended traditional radio, offering a fusion of Latin music, exclusive stations, and immersive user experiences. Primarily focused on serving Hispanic and Latino communities, Uforia App enables users to explore a vast array of genres and connect with their favorite artists.
Tone:
The Uforia Music App voice is diverse, vibrant, and innovative.
PROBLEM
Univision faced the challenge of revitalizing the visual identity of their Uforia App, a digital platform dedicated to providing a diverse range of Latin music experiences. The goal was to enhance the app's appeal while ensuring seamless collaboration between design, marketing, and product.
Low-Fidelity Concept Sketch
Uforia Music App - Original Design Assets + Guides
Uforia App Format
MY ROLE
As the Graphic and Web Designer for Uforia's Digital Content & Products team, I played a pivotal role in enhancing the app's visual identity. Tasked with creating compelling cover art for digital and terrestrial radio stations on the Uforia App, I combined my design expertise with a deep understanding of Latin music's essence to craft visuals that resonated with diverse audiences. Simultaneously, I curated promotional campaigns for widespread dissemination across websites and social media, ensuring Uforia's dynamic offerings reached its broad user base.
Constraints:
· Evolving Uforia's digital presence while preserving its core brand essence.
· Bridging information gaps between design, brand marketing, and product teams.
· Coordinating with digital content managers to integrate their perspectives and ensure that the digital design resonates with Uforia's audience
· Evolving Uforia's digital presence while preserving its core brand essence.
· Bridging information gaps between design, brand marketing, and product teams.
· Coordinating with digital content managers to integrate their perspectives and ensure that the digital design resonates with Uforia's audience
THE SOLUTION
By giving Uforia's visual identity a fresh new look, our aim was to inject renewed appeal and a sense of modernity. This involved the creation of captivating cover art for various stations and an overhaul of promotional campaigns, designed for effortless dissemination across platforms. Our redesigned approach not only streamlined workflows but also gave the Uforia App a fresh, relevant style, reflecting the ever-evolving nature of Latin music and enhancing the overall user experience.
Pre-Production Planning + Market Research
Illustrator Design
Photoshop
POSITIVE METRICS
The reinvigoration of Uforia's visual identity yielded remarkable results. With over 180 million monthly impressions, the app's content reached a vast audience, complemented by a social media following of 22 million. This transformative design approach also drove a noteworthy 170% revenue increase from 2012 to 2014, highlighting its significant role in expanding engagement and financial success.
TAKEAWAYS
Reflecting on this project, I've learned that designing for a dynamic digital product like the Uforia App extends beyond visual aesthetics. It's about orchestrating an experience that harmonizes seamlessly with users' lives. From crafting compelling cover art to curating promotional campaigns, my role delved into the intricacies of user preferences.
